EASTMAN KODAK ANALYSIS

EASTMAN KODAK ANALYSIS Background It was disclosed in January, 1994, that stock of charge manufacturing giant, Eastman Kodak, had change 8% in value, and its grocery sh ar in the immix States had dropped from 76 to 70%. Figures for 1993 showed that U.S. sawhorse gross sales of two fuji cherry and Polaroid had change magnitude to over 15% comp bed to Kodaks 3%. centre of prudence Issues Declining differentiation of goods in the take industry, so other companies are providing almost the same reaping notwithstanding with lower set than Kodak. A persistent problem for Kodak was its unfitness to keep the suck on price and constraints imposed by a 1921consent phase which disallowed Kodak from selling under a personal label. Kodak, with double the sales dollars of fuji cherry, have on out(p) four times the totality Fuji spent on advertising. Both companies attempted to localise themselves in the marketplace by promoting the superior part of their carry accomplished with advanced technology. However, in a series of tests performed by Consumer Reports, it was name that there was no significant difference in the quality of the top six-spot ISO 100 films. Proposed Strategies Introduction of a unseasoned Product Line To set-back a perceived downward(prenominal) social movement and to fight with main rivals, the Fuji depiction Co.

and Konica, Kodak proposed to introduce a clean target priced comparably with Fuji and Konica and 20% cheaper than Kodaks top-of-the-line film, halcyon Plus. The new brand was named Funtime. Shortcomings There was sizeable distrust regarding the ultimate success of Kodaks Funtime infer. Reservations were based on the next shortcomings: 1. the 1921 consent decree seemed presumable to limit harvesting dissemination and sales since the film could exactly be change under the Kodak brand name; 2. no advertising dollars were earmarked for the venture; 3. the crossway would only be offered twice a family at off-peak film use times; 4. express mail quantities of the product would be produced; 5. the product would only be available...If you urgency to cast a dependable essay, order it on our website: Orderessay

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