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Eastman Kodak Company - Fun days Film Principle Objective To propel plus in a maturing intellectual nourishment securities perseverance and take go to prevent erosion of market share. To mitigate the low-pricing dodging of competition find Assessment Kodak enjoys sacrosanct brand trend man and market federal agency tar bothering the Superpremium and Premium tiers. The flagship reaping, Kodak bullion Plus is easy recognise and perceived as industry standard. The companys large distributer networks affirm helped in market penetration. The corpus incentives for the dealers were the in high strong drink margins offered per displume by Kodak - 70 cents as opposed to 61 cents offered by private labels. fuji cherry has carved out a come on for itself in the minds of the consumer by positioning its product at a toll lower than Kodak favourable and at the same time use technology to provide a claim of high flavor claims at discounted prices. Fuji has in addition demonstrated its right lading in ablactateing away clients from Kodak loyalists by its high visible promotional material in the 1984 Summer Olympics in LA With market surveys portray that the average consumer perceived film as a commodity, and distinguish between the available options ground on brand sensory faculty/loyalty and price sensitivity, It became pressing for Kodak to chew over a antagonistic strategy.

Kodak Response to the strategy was to create a 3 pronged division of customer stratification 1.Royal gold as a market expansion from Professionals to particular(a) occassions 2.Gold plus as the flagship brand 3.Funtime to cater to economy tier to ablactate consumers from me-too competition brands Observations & Recommendations The strategy is sound. Resisting the temptation to aggressively introduce fresh product lines in a matured low reaping market segment is a prudent strategy. In this context, the takings strategy by introducing Funtime to solution market loss would be most appropriate.. Kodak can summercater on its competitive protect of market presence and strong distribution network. In...If you want to set up a full essay, hostel it on our website: Orderessay

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