SWOT Question A ? Analyse Market opportunities ontogenesis S.W.O.T analysis. STRENGTHS  meadow Lea is regarded as an movie brand ? ken is high and it has been a top selling brand for 26 years. Consumers clearly understand that that it is positioned as a family brand.  ?You ought to be congratulated? is an mental picture ad campaign, appearing in various guises on T.V screens since June 1977. ? barely a(prenominal) people under the age of 50 cannot sing the hayfield Lea jingle.  Meadow Lea has been the market leader since 1973.  thither is a large amount of capital available for Goodman to visualise in to Meadow Lea?s advertising compute.

In 1995-1998 Goodman doubled Meadow Lea?s advertising budget to $3 Million.  New low-fat recipes  Goodman invested heavily in new machinery which kind the production process more efficient.  Lisa Miles was employed by Goodman in July 1997 as Meadow Lea?s Marketing Director. She has had 15 years experience and ??k...If you want to get a encompassing essay, order it on our website: OrderEssay.net

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