Ubs Sony Water Rain Sun

Strategy: Sony Corp uses an umbrella branding system as it uses the corporate name while promoting its products and services across unlike digital media segments. In this way Sony Corp discount leverage its corporate identity for launching new products and adding brand extensions for its animated and new customers. In electronics, Sony is trying to recover from its delay in embracing the liquid crystal display display format for flat habilitate displays. Hence, it has set-up a joint venture company, called Sharp Display Products, that started operative in October 2009. Moreover, Sony Corp is investing in S-LCD technologies that provides a decide system of high quality large screen LCD panels in evidence to differentiate Sonys line of Bravia LCD televisions. after the 2008 economical crisis in which Sony incurred a $1 billion loss, Sony Corps strategy is to drop dead more internationalist by producing and distributing fill worldwide. In 2009, Sony is uniting the d omestic and international divisions of Sony Pictures Entertainment and it has recruited a more international management. ------------------------------------------------- Finally, Sony Corp is heightening in suitable leaner and faster. In 2008 some 18,000 jobs were cut, manufacturing plants where shuttered and the companys electronics product lines were trim by 20%.

By March 2010 it plans to sell 90% of its stake in its main North American TV factory, located in Mexico, to a Taiwanese company. ------------------------------------------------- Challenges and Next move: Three tracks auspicate in Sonys future. In electronics and media, Sony needs to focus on saving web-based vide o content to televisions. Given that Sony se! lls 15 million TVs a year, this is a very important organic evolution for Sony. As Robert Wiesenthal, the spot of strategy for Sonys entertainment businesses said We can no long-acting afford to only offer smashing TVs. Otherwise, we set the microscope stage for someone to become the Google of the TV. Another trend is the development...If you want to find out a full essay, order it on our website: OrderEssay.net

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