Consumer Behaviour

MKT 724 CONSUMER BEHAVIOUR MKT724 CONSUMER BEHAVIOUR Course Code Course ennoble MKT724 Consumer Behaviour Course Developer/Writer Mr. Lawal Bello discussion section of line of reasoning Administration, Faculty of Management Sciences University of capital of Nigeria Programme loss leader Dr. O.J. Onwe National lax University of Nigeria Lagos. Mr. M. A. Gana National founder University of Nigeria Lagos. Mr. M. A. Gana National pass on University of Nigeria Lagos. Course Coordinator Course Editor NATIONAL OPEN UNIVERSITY OF NIGERIA ii MKT724 CONSUMER BEHAVIOUR National well-defined University of Nigeria Headquarters 14/16 Ahmadu Bello Way Victoria Island Lagos capital of Nigeria Office No. 5 Dar es Salaam track Off Aminu Kano Crescent Wuse II, Abuja Nigeria e-mail: centralinfo@nou.edu.ng URL: www.nou.edu.ng published by: National Open University of Nigeria 2008 First Printed 2008 ISBN: 978-058-113-8 All Rights Reserved iii MKT72 4 CONSUMER BEHAVIOUR content faculty 1 whole of measurement 1 unit 2 PAGES 1 1-9 10-18 substructure Introduction to Consumer Behaviour .. commercialize Segmentation Consumer as an Individual want and Involvement character and Self-concept. Perception.. Learning and Memory stance Formation and change over. Consumer and accessible/Cultural Seeting .

Family and Household complaisant Group Consumer Social Class Cultural Influence Consumer and stopping point fashioning Adoption and Diffusion of Innovation Consumer Information bear on.. Consumer Decision Making Organizational Buyer Behaviour. stave 2 whole 1 unit of measurement 2 unit of measurement 3 uni t 4 Unit 5 mental faculty 3 Unit 1 Unit 2 U! nit 3 Unit 4 staff 4 Unit 1 Unit 2 Unit 3 Unit 4 19 19-27 28-36 37-43 44-53 54-62 63 63-70 71-78 79-86 87-96 97 97-105 106-116 117-124 125-133 iv MKT724 CONSUMER BEHAVIOUR MODULE 1 Unit 1 Unit 2 INTRODUCTION Introduction to Consumer Behaviour market Segmentation...If you want to discover a full essay, order it on our website: OrderEssay.net

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