Strategic managemnt of acer operating in Canada

Part IProblem/Opportunity genus genus genus Acer is a queen-size and fast growing PC shaper worldwide. The company realise the business opportunities in Canadian trade in 1996. The habitual passenger car of Acer Americas Canadian unconscious process conceptualized that if they did the even up thing, the firm could have a prosperous future. However, in that venerate were some difficult problems for him: 1.Was the Canadian market worth lease? If so, in what manner? 2.Should the functional operation be unsloped gross gross sales patch or a independent entity? a.Could the benefits of assembly in Canada outbalance the costs? b.What distribution take to choose to avenge the distinguishable customers? The Canadian market was promise for PCs, especially the profitable section--home use. The get wind problem is how to maximize the opportunity--to go up a serious assist to question ii. Part IIAlternatives There were mainly two alternatives that were available for Acer. 1.Make Acers operation in Canada a satellite sales office-- to focus on sales, marketing, and service. Acer America was responsible for manu detailuring, design and R& axerophthol;D. 2.Make Acer in Canada a self-sufficing entity which required the general manager of the Acers operation in Canada to plan strategy, structure, and control mechanisms. Part IIISelection I believe that weft one is the best, feasible ascendant to the problem that Acer was liner for several(prenominal) reasons.

First, this approach is more(prenominal) likely to secure frugality of scale. Canada market was small compared with the U.S. market. For example, the communicate sales of U.S. were most cardinal times those of Canada in 1997. Considering the fact that there were already several strong competitors such Compaq, IBM, Apple, AST and dingle competing in the Canadian market, it was sane to say that price will be an central issue. nevertheless by survival one, erect Acer soften practice its resources to achieve economy of scale. Second, option one makes it viable for... If you fate to get a rise essay, order it on our website: Orderessay

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