School Lunch for Children

ABSTRACT The purpose of this query is to seek out the exploit access strategy for McCain to enter the coach lunch sum of moneymate market as a food material supplier. The aboriginal research is done by two approaches, questionnaire and face-to-face interview. both(prenominal) researches have qualitative data. The questionnaire is focused on the information, current situation, and foretaste of school lunch from the consumers including children and teachers whilst the interview is to find out the rising reduce of government regulation on school lunch and the perception of McCains products and its potential market entry. The research results visualise that close to of McCains products require to be improved in the manufacturing border in order to comply with the government guidelines and to replete the childrens expectation of unhealthy food. There will be less(prenominal) possibility that government will regulate the nutritional guidelines as the exist ing school lunch suppliers are following the guidelines. The cable of the study is the small sample size which may non administer thoroughly of the consumer behavior, and lack of data for analyzing the competitors. Table of Contents Chapter rascal 1.INTRODUCTION4 1.1BACKGROUND OF THE RESEARCH4 1.2AIM AND OBJECTIVES OF THE RESEARCH5 1.

3 anatomical structure OF THE DISSERTATION5 2.LITERATURE REVIEW8 2.1CHILDREN BEHAVIOUR OF HEALTHY alimentation IN HONG KONG8 2.2HONG KONG GOVERNMENT INSTRUCTION FOR SCHOOL LUNCH sum up10 2.3CURRENT SITUATION OF EXISTING SCHOOL LUNCH SUPPLIERS11 2.4 society OVERVIEW OF McCAIN13 2.5MARKETING miscellany STRATEGIES OF McCAIN14 2.6ENVIRONMENTAL FACTORS AFFECT! ING MARKET foundation16 2.7MARKET ENTRY STRATEGY18 3.METHODOLOGY20 3.1RESEARCH border on20 3.2SELECTION OF SAMPLE20 3.3 entropy line of battle METHOD21 3.4DATA digest TOOL21 3.5LIMITATION OF THE RESEARCH21 4.RESEARCH FINDINGS AND ANALYSIS22 4.1DATA ANALYSIS OF QUESTIONNAIRE22 4.2ANALYSIS OF INTERVIEW RESULTS...If you want to shake up a full essay, order it on our website: OrderEssay.net

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