Marketing Research- This paper describes the conception and marketing procedure for new cellular phones.

Business Research Project: Sony Ericsson Mobile Phone merchandising explore comprises one of the near important and fascinating facets of selling. It cerebrate the consumer, customer and public to the seller through information which is apply to come across and define merchandise opportunities and problems; to generate, refine and evaluate tradeing actions; and to better understanding of marketing as a process and of the ways in which special(prenominal) marketing activities can be made to a greater extent effective. This fitting looks into the research of the market potential of a chosen fruit, concentrating principally on the primary research and developing a research methodology. The research pass on be conducted for the company Sony Ericsson; the mathematical product is a brand line extension for the winding echo market that is to be integrated into the swordplay market. This product will fling the consumer the ability to use their mobile phone as a gaming de vice and play against other users via Bluetooth and GPRS. At present, the however company selling this type of product is Nokia, with their product N-Gage. Product Description In October 2003, Nokia launched a hand-held gaming/mp3/radio/mobile phone called N-Gage. The N-Gage has a high graphic symbol 3D color screen, with Bluetooth wireless connectively and GPRS supporting (Nokia, 2003) that enables gamers to play multiplayer games at a whole different level.

The catch of Nokia was to enter the take-away gaming market, competing alongside the massively best-selling(predicate) Nintendo Game boy. Background of Sony Ericsson In September 2001, the formation of an equally owned mutual mo bile communications venture of Sony and Eric! sson gave each side the benefits they sought. For Sony, it gained a ill-use into the European mobile market and Ericsson gained Sonys strong consumer marketing skills. chore Definition This is a problem identification research that seeks to identify whether the product has market potential. From the... If you want to get a full essay, prepare it on our website: OrderEssay.net

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