Service Design in Fund managment company

Introduction With the rapid developing of economy of mainland chinaware, more(prenominal) and more Chinese people nourish kept extra uncaring notes in hand. According the official statistics, there has been 11 million RMB deposit in the bank. This is a strong foundation of crabby investment. Thus, the companies who sell their neckcloth, which means provide services that indirectly conciliate people to manage their investment, sprain popular in China. As authoritative trend, investors welcome Fund management companies. Because not many an(prenominal) people select professional knowledge and free time. (Source www.boshi.com.cn) Registered on July 13, 1998, Boshi Fund Management Company Limited is one of the freshman 5 securities investment fund companies approved by China Securities Regulatory Commission (CSRC). With a registered capital of 100 one million million RMB, Boshi Fund Management Company has quartette shell outholders holding a 25% ownership plump fo r respectively. We are dedicated to pass satisfactory service to all told investors. They are constantly aiming to become one of top fund companies with recognition of the regulators, investors and society although they have been already recognised as one of the top brands in the fund management tradeing of China. (Details at Appendix I) The party has developed two open-end funds for historic three years. twain funds mainly focus on the investment of share market and submit very unsloped results of sales. But they have not got good results of another sunrise(prenominal) fund, which has similar market position as previous two, is not good.

In order to come and solve the problem, I make unnecessary this assignment to anal! yse get word issues of the fund society related to to services marketing and fig and provide recommendations. Objectives a)          compend the key issues of services marketing approach, endeavor and delivery related to the fund management company. b)         Evaluation of the current implementation and performance. c)         Exploring get hold of recommendation for future improvement. Analysis... If you want to get a good essay, order it on our website: OrderEssay.net

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