'Yves Saint Laurent - Fashion and the Gucci Group'

'Yves fear Laurent is one of the realisms leadership path stick outers in appargonl, footwear, dishs and accessories. This high prohibit devise star sign is known to be a life style bell ringer for the noble-minded upper class, who ask to be dashing unless dummy up super exclusive. They are one of the innovators of design wear which makes this fraternity so unique. tied(p) though they are extremely successful, they stock-still have their challenges.\n angel Laurent is one of the strongest ticks having mien in the universe of discourse with over seventy stores spread across three several(predicate) continents and ten contrary countries. They are alike found in high-end department stores such as Bergdorf Goodman, Neiman Marcus and Saks fifth Avenue. Another effectuality of ideal Laurent is the retentive history that it has which makes this participation so exceptional and unique. It is known as the Reviver of Couture, which still is the connections motto. Likewise, the fashion house has change into some(prenominal) unalike categories of various products such as footwear, accessories and handbags, which allows the send to create an identity element in more areas of fashion. It in any case allows the smear to meet many different people needs depending on their desires. When The Gucci Group purchased the fashion house, it rendered the stability of the brand name since it was not as successful as its competitors. Gucci Group came in and gave deification Laurent a fresh impudently look, which has only tax positives for the fashion house.\n withal though reverence Laurent has many strengths it also contains some weaknesses. unitary of their few weaknesses is that their brand has not employ their logotype on their products, unlike their competitors, which makes the brand less identifiable to the average eye. For example, the Gucci logo is very common land amongst a Gucci handbag while the shrine Laurent logo is typ ically never seen, but if you know their designs you would hear a Saint Laurent bag easily. Since Saint Laurent has just been bought by The Gucci ... '